The category is changing.
We’re here for the receipts.
Every episode, one operator sits down for a real conversation about what’s actually selling, what’s hype, and what the shelf looks like in eighteen months. Guests include founders, buyers, distributors, formulators, and investors, the people building what the world drinks next.
Built for the people
building the category.
Founders
Formulation notes, launch war stories, and shelf-space math from the people building the brands.
Operators
What buyers are ordering, what distributors are dropping, and what's stuck in the cooler.
Investors
Category-level signal — where dollars are moving before the deck hits your inbox.
Legislators
The regulatory front line: what's on the docket, what's about to change, what it costs the shelf.
Hosted by
Dani Baranowski.
Dani Baranowski has spent a decade in and around beverage. Brand, buying floors, launches that worked and a few that quietly didn’t. Drink Tank is the show she wanted to listen to and couldn’t find: operators talking to operators, on the record.
Full bio · coming with Ep. 001
Get involved
Three ways in.
Come on the show
Pitch a guest
Founders, buyers, distributors, formulators, investors: if you’ve got a real point of view, tell us.
Sponsor an episode
Sponsor the show
We keep the sponsor slate small. One partner per episode.